Handbook of new product development management

Cover of: Handbook of new product development management |

Published by Butterworth-Heinemann in Amsterdam, Oxford .

Written in English

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Subjects:

  • New products -- Management

Edition Notes

Includes bibliographical references and index

Book details

StatementChristoph H. Loch and Stylianos Kavadias, [editors]
ContributionsLoch, C., Kavadias, Stylianos
The Physical Object
Paginationxvi, 542 p. :
Number of Pages542
ID Numbers
Open LibraryOL17247069M
ISBN 100750685522
ISBN 109780750685528

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Handbook of New Product Development Management book. Edited By Christoph Loch, Stylianos Kavadias. Edition 1st Edition.

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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process.

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